The Rising Popularity of Labubu at the FIFA World Cup 2026

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The FIFA World Cup 2026 showcased not only renowned footballers such as Lionel Messi and Kylian Mbappé but also a surprise standout – Labubu, a fuzzy character with “nine sharp teeth”. Labubu, a beloved Pop Mart creation, gained unprecedented attention by becoming the first Chinese-original toy IP to be featured at a FIFA World Cup opening event. This unexpected star stole the spotlight on football’s grandest stage. What exactly is Labubu? Labubu originates from The Monsters series, a brainchild of Hong Kong-born artist Kasing Lung. This elf-like, bug-eyed character embodies a playful and benevolent monster with distinctive pointed ears and…

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