Battlefield of 618 Health Products: Who Truly Profits?

The mid-year 618 e-commerce promotion has always been a crucial period for nutrition and health product companies to boost sales and achieve performance targets. Leading brands like Health & Happiness International Holdings Ltd (01112.HK) under the brand Swisse, and Gold Deway, the global leader in Coenzyme Q10, have actively participated in the 618 promotion by showcasing a variety of popular products. Although the official sales rankings for health products on Tmall have not been disclosed, industry reports indicate that top brands like Health & Happiness International Holdings Ltd, WONDERLAB, and Swisse have secured the top three positions in brand transactions….