China’s Rising Film Tourism Boosting Local Economies

China’s film industry is experiencing a revival, fueled by the growing trend of film tourism. The Chinese government’s emphasis on promoting film-related travel is aiding in the economic recovery following the pandemic-induced setbacks. This surge in tourism is evident in regions like Qinghai province, where the popularity of the Lunar New Year hit “Pegasus 3” led to a 71% increase in hotel bookings in Delingha. Similarly, the success of “Dear You” has spurred a rush of travelers to Shantou, Chaozhou, and Jieyang, with flight bookings doubling. The integrated approach of ‘film-plus’ initiatives, supported by local and national tourism agencies, as…