Advertising Beijing China Chinese Electronics Football Investment Lenovo Norway Robotics Sports Technology
Chinese companies are making a significant impact on the 2026 World Cup despite the absence of a Chinese team on the field. From sponsorships to technology partnerships and advertising campaigns, these companies are leaving their mark. Norwegian striker Erling Haaland, representing his country and playing for Manchester City, has become the face of Chinese herbal beverage maker Wanglaoji. The beverage is known internationally as WALOVY, and in a unique ad campaign, Haaland is seen endorsing the product after a football match and even using Mandarin in the slogans. This marks a notable cross-cultural connection in the realm of sports marketing….
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