In the lead-up to the 2026 FIFA World Cup, Tianchang city in Anhui province has made its mark on the international stage through an unconventional avenue: plush toys. Despite being far away from the tournament’s host countries, local manufacturers from Tianchang have successfully crafted official World Cup mascot plush toys like Clutch, Maple, and Zayu, along with a range of event-themed plush toys aimed at engaging fans worldwide. The city, with its population of approximately 610,000, has emerged as one of China’s top three plush toy production hubs, boasting nearly 400 related enterprises. Notably, over 90 percent of the region’s…
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