After Closing 10,000 Stores, Jiurui Chicken Fillet Decides to List for Self-Rescue

Jiurui Chicken Fillet is considering a Hong Kong listing to raise approximately $300 million, with institutions like Galaxy and CICC assisting in the process. Founded by Chen Chuanwu in 1995, Jiurui Chicken Fillet started as a frozen food agency before venturing into the fast-food industry. Initially focusing on a wide range of products, Jiurui later streamlined its offerings to primarily chicken fillets and core meat skewers, leading to improved store efficiency and profitability. However, challenges arose as the market became saturated with various fast-food brands, impacting Jiurui’s competitive edge.