Chinese EV brands attracting experienced car salespersons

SINGAPORE – After nearly 11 years working as a salesman at various upmarket European car dealerships, Mr Errol Lim made the switch to join Xpeng, a premium Chinese electric vehicle (EV) brand, at the start of May. The 43-year-old’s decision was prompted by what he noticed at January’s Singapore Motorshow, where more customers were directly comparing premium European cars with Chinese EVs. He said the shift comes at a time when European models are increasingly becoming costlier and not offering as many technological and luxury features as the Chinese EVs. Believing that a turnaround is not likely any time soon,…