Nio Collaborates with Yao Ming on Launch of China’s Largest Electric SUV

Chinese electric vehicle manufacturer Nio has partnered with basketball legend Yao Ming to unveil the ES9, the country’s biggest battery-electric SUV. This strategic move is aimed at strengthening Nio’s global footprint and expanding into international markets. The ES9 launch signifies a shift in focus for Chinese automakers like Nio, who are now prioritizing premium models to drive profitability, especially as domestic sales reach a plateau.