The sporting spectacle of the Enhanced Games was underwhelming, but the financial rewards were not

The inaugural Enhanced Games has delivered its promise. Though what that promise actually entailed is harder to quantify. At a purpose-built venue in Las Vegas in front a curated crowd of around 2,500 — tickets were not on sale to the general public — The Killers performed at the afterparty and DJ Alan Walker held a mid-competition set as 42 athletes competed in swimming, running and weight lifting. As a no-expense spared advertising festival to advertise a brand whose goal is to sell performance enhancing drugs to wannabe biohackers, it worked. And on one level, it delivered on the sporting…