The Devil Wears Prada 2 Opens To A Smash Success – But Is It Marketing Or Nostalgia Doing The Heavy Lifting?


Source: forbes.com forbes.com
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The numbers are in, and they are, as Miranda Priestly herself might say, groundbreaking. The Devil Wears Prada 2 opened to an estimated $233.6 million worldwide in its opening weekend, including $77 million domestically and $156.6 million internationally — one of the strongest theatrical debuts of 2026. It is the first female-driven movie in modern history to kick off the summer box office, a title that has almost always gone to a Marvel superhero film. For an industry that has spent years debating whether legacy IP can carry a sequel, and whether female-skewing films can lead the summer, The Devil…

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