The rise of creator incubators in India – too much too soon?

Some have already moved in to build on the opportunity. Angad Bhatia, former chief executive of influencer marketing firm Creator 18 and news platform FirstPost has stepped down to start his own creator fund backed by investors. Without divulging the specifics of the fund, Bhatia told Mint that the new venture is built on the insight that global media is undergoing the largest structural shift in its history. “Whoever controlled distribution, controlled media,” he said. He explained that in the 1900s, newspapers controlled distribution, then it moved to radio and after that to television networks. The same assumption also holds…