DS moves up a gear in its bid to pit French luxury against dominant German cars

Key Topics in this News Article:
News Snapshot:

France is considered the home of so much luxury, from the best Champagne to the finest food to Hermes scarves and Dior perfume. Therein lies the odd dichotomy – when presented with the idea of a luxury French car, we baulk. The Irish car-buying public clearly believes luxury cars are made only by the Germans, with some small allowances for the Japanese and the British. For the French, that’s a problem because DS – originally a Citroen DS back in 1955 – was recreated as its own brand in 2014 with the express mission of taking French luxury out on…