The Trade Desk Powers Open Internet Growth with DramaBox Short Drama Partnership

Unlocking New Open Internet Content Environments for Global Advertisers HONG KONG, April 27, 2026 /PRNewswire/ — The Trade Desk (Nasdaq: TTD), a global leader in advertising technology, today announced that it has become the first-ever demand-side platform (DSP) partner for vertical short drama platform DramaBox, enabling advertisers to programmatically incorporate this fast-growing open internet content environment into their omnichannel media strategies. The partnership spans markets worldwide, helping global advertisers to achieve more efficient, measurable, and scalable audience reach in an increasingly fragmented attention landscape. As the open internet continues to evolve, digital content formats are diversifying rapidly. Short drama, first…