Apple takes the crown as iPhone 17 surges ahead globally

Apple once again beat all its rivals to stay the world’s top smartphone vendor, according to new data from a market-research firm, with its latest quarterly performance underscoring the strength of the iPhone lineup. This is the first time the iPhone has led the world in Q1, traditionally a weak quarter for the company. Apple’s smartphone shipments grew 5% year over year, while all of its top competitors declined. Apple tops global smartphone charts with iPhone 17 boom Apple dominated the world smartphone market in the final quarter of 2025 with a 23% share, according to Counterpoint Research. That helped…