Chinese Children’s Book Market Shifts Focus to Science and Nature: Phoenix Publishes Data Ahead of Bologna Fair

As the world prepares for the 2026 Bologna Children’s Book Fair, Phoenix Publishing and Media Inc. (PPM) sheds light on a noteworthy transformation in China’s children’s book landscape. Recent data from OpenBook spanning January to November 2025 reveals that Science and Nature books now dominate with a 28.68% market share, marking a significant evolution in the industry. Steering Away from Anxiety to Embrace Nourishment Characterizing this trend as a “Value Return,” Mr. Gu Jianya, President of Phoenix Juvenile & Children’s Publishing, highlights the shifting paradigm. He stated, “While utilitarian motivations still hold sway, the narrative is shifting towards growth-centric nourishment.”…