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Nike’s stock took a hit as the company battles a forecast that suggests a downturn in revenue. The CEO, Elliott Hill, is under intensified scrutiny to steer the brand through turbulent times. During an earnings call, concerns were expressed over an expected 2% to 4% drop in revenue this quarter, with a projected sustained low single-digit growth for the year. Analysts had anticipated a positive revenue trajectory, underlining the severity of the present outlook. Nike is engaged in an arduous struggle to reclaim its dominant market position following a prolonged sales decline. Operational risks have heightened due to global disruptions…
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