MPA Sends Cease and Desist to ByteDance Over Seedance 2.0

Hollywood’s top studios aren’t satisfied with a promise from ByteDance on Feb. 16 to tamp down on unauthorized use of intellectual property on Seedance 2.0, as a new letter from the Motion Picture Association demonstrates. The trade association sent a strongly-worded cease and desist letter to the Chinese tech giant on Friday alleging “systemic infringement” by the tool, The Hollywood Reporter has confirmed. It’s this first time the MPA has sent a cease-and-desist to a major generative AI company. The letter, which is framed as a “collective industry response” to Seedance 2.0, argues that unauthorized use of IP by its…