Celebration of Tradition: China’s Gold Jewellery Market Shines Bright

In preparation for the Lunar New Year festivities, Chinese consumers have been engaging in the timeless tradition of selecting gold jewellery, a cherished gift steeped in cultural significance. This enduring trend has persisted despite the volatility in gold prices, with market sentiment remaining robust and the outlook from investment banks continuing to inspire confidence. Throughout the holiday season, jewellers strategically implemented small discounts to enhance sales, putting emphasis on the timeless appeal of gold as a gift. For instance, Chow Tai Fook Jewellery Group, China’s premier retailer in terms of store presence, introduced an alluring 80 yuan (US$12) discount per…