China Implements New Regulations to Curb E-commerce Price Wars

China recently introduced comprehensive regulations to combat the escalating competition in the e-commerce sector. These rules, effective from February, prohibit leading platforms like Alibaba Group Holding from compelling online sellers to offer promotions, marking a significant step to temper the hypercompetitive landscape. Additionally, authorities have cautioned Alibaba, Meituan, and JD.com against exerting undue pressure on merchants to provide discounts or engage in activities that disrupt market balance. This move aligns with heightened scrutiny since 2025 on retail giants investing heavily in subsidies to gain control over meal delivery services. Recognizing the need to address unfair practices, the State Administration for…