Smelling billion-dollar opportunity, global, homegrown brands race to capture India’s booming fragrance market

Local and global brands are fighting for a share in India’s evolving fragrance market, as a growing number of consumers view perfume as an extension of their personality while ensuring it doesn’t burn a hole in their wallets. Valued at around $2 billion, India’s fragrance industry is witnessing a surge in demand from Gen Z and millennials who are open to experimenting, influenced by social media and global exposure. The market is expected to grow to $4.08 billion by 2030. Nearly 120 million out of the 300 million households are now opting for higher-quality personal care products, analysts say. The…