Nike’s Q2 Sees Struggles in Greater China Amid Earnings Beat

Shares of Nike Inc (NYSE:NKE) faced early trading declines on Friday despite the company reporting strong fiscal second-quarter results. Analysts highlighted various concerns surrounding Nike’s performance and future outlook. Needham analyst Nikic pointed out that Nike’s turnaround “is still struggling to gain traction.” The company saw growth in Wholesale but a decline in DTC. Telsey Advisory Group noted that while North America and wholesale segments performed well, all other regions showed negative trends, with Greater China notably worse than expected. JPMorgan’s Boss mentioned that Nike beat earnings expectations but experienced declining gross margins, with third-quarter revenue guidance falling short of…