Influencing the Market: Next Generation’s Impact on Parents’ Businesses Through Social Media

Anna Peng sets up her phone to record content for social media as she works the front counter at Great Fountain. Inside Great Fountain, a Hong Kong-style fast food stall tucked into a Scarborough food court, Anna Peng juggles talking to customers at the front counter, answering the restaurant phone, and shooting video on her camera. Anna Peng studied industrial design, and despite her parents’ wish for her to get an office job, she decided to join the family business full time. Starting with Instagram, she later turned to TikTok, sharing short clips of her parents working and reflections on…