Beyond Black Friday: How Apparel Can Win In A Season Of Fatigue

It’s no mystery that consumers are looking to save this holiday season. The retail calendar feel as it’s moving at warp speed, leapfrogging Thanksgiving entirely and jumping straight from Halloween into holiday mode. Even Singles Day, the November 11 shopping holiday that originated in China and gained traction over the past decade, was overshadowed by an avalanche of early Black Friday deals flooding inboxes weeks in advance. The question for retailers is clear: In a market where consumers are showing signs of Black Friday fatigue, which early deals will be strong enough to grab attention and win their wallets? Why…