Jeff Bezos Was Always Confident That The iPad Was No ‘Kindle Killer’ And He’s Still Turning The Page On Apple: ‘You Don’t Understand My Audience’

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In 2010, when the tech world was convinced Apple Inc.’s (NASDAQ:AAPL) shiny new iPad would wipe out Amazon.com, Inc.’s (NASDAQ:AMZN) Kindle, Jeff Bezos had just one message — “you don’t understand my audience.” Bezos’ 2010 Prediction That Aged Like Fine Wine In a 2010 interview with journalist Charlie Rose, Amazon founder Bezos was asked if Apple’s iPad would be a “Kindle killer.” Earlier in the same year, legendary Apple co-founder Steve Jobs had launched the iPad, calling it a “magical and revolutionary device.” However, Bezos’ response was deeply confident in his product’s purpose. “I get this all the time,” Bezos…

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