Pop Mart’s Labubu Doll Sales Skyrocket with Release of Mini Versions

Pop Mart, the company behind the popular Labubu dolls, has experienced a substantial boost in sales following the introduction of miniature versions of the monster-themed toys. The Chinese firm reported a remarkable 250% increase in global revenue for the three-month period ending in September compared to the previous year. Key drivers of this growth have been sales outside of China, particularly in America, where revenue surged by over 1,200%, and in Europe, where it rose by more than 700%. The notable performance marks a continuation of Pop Mart’s recent streak of robust sales. One of Pop Mart’s signature sales strategies…