China’s iPhone Air Dominates Market With Strong Preorders, Innovative Sales Strategy

Apple’s latest iPhone Air model has quickly gained popularity in China, selling out within minutes of preorders opening. This contrasts with its reception in the US where a prior model had a quieter launch. Surpassing expectations, the slim iPhone Air saw demand soar, leaving the iPhone 17 Pro Max in its shadow. The success in China points to the sustained interest and confidence in Apple’s innovations. However, the release of the iPhone Air in China was delayed due to regulatory hurdles tied to the eSIM-only design of the device, which differs from most Chinese phones still using physical SIM cards….