China's grocers opt for store brands amid shopper shift

In China, major supermarket chains are shifting towards store brands to entice cost-conscious customers. These store brands, also termed as… China's grocers opt for store brands amid shopper shift comes from ChinaRetailNews.com. ChinaRetailNews.com: ChinaRetailNews.com – Retailing, Franchising, and Consumerism Business Intelligence in China