Your next purchase from Lululemon Athletica Inc. might cost you more. The Vancouver-based apparel company revealed Thursday that it hopes to weather new and possibly incoming tariffs by passing along some of the costs to customers. “We are planning to take strategic price increases, looking item by item across our assortment as we typically do,” chief financial officer Meghan Frank told analysts on a call held as the company’s share price tumbled 23 per cent to US$255.32 in afterhours trading. The price increases on products will be “modest in nature” and only applied to a “small” portion of Lululemon’s products…
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