Shein’s ‘fake discounts’ break the law, EU says

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is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO. The European Union has warned Shein that several of its practices violate EU consumer protection law, including by offering “fake discounts” and pressuring customers into completing purchases with phony deadlines. On Monday, the EU’s Consumer Protection Cooperation (CPC) Network said the fast-fashion retailer needs to bring its practices in line with the law, or else face a fine. In addition to showing price reductions that don’t accurately reflect a product’s previous price, the investigation...