Shein's 'fake discounts' break the law, EU says

is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO. The European Union has warned Shein that several of its practices violate EU consumer protection law, including by offering "fake discounts" and pressuring customers into completing purchases with phony deadlines. On Monday, the EU's Consumer Protection Cooperation (CPC) Network said the fast-fashion retailer needs to bring its practices in line with the law, or else face a fine. In addition to showing price reductions that don't accurately reflect a product's previous price, the investigation…