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Open this photo in gallery: U.S. President Donald Trump with his predecessor, Joe Biden.SAUL LOEB/Reuters Gus Carlson is a U.S.-based columnist for The Globe and Mail. Popular culture is littered with references to the gullibility of the average consumer, from the apocryphal declaration that there's a sucker born every minute to the infamous movie line "What the American public doesn't know is what makes them the American public." To be sure, U.S. companies have grown rich by finding ways to sell people things they don't need at prices they can't afford. And they will look for every excuse to improve…
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