TikTok breached EU advertising transparency laws, commission says

News Snapshot:

The European Commission has said TikTok is in breach of EU digital laws that require transparency over who pays for advertising. The commission reached a preliminary verdict on the Chinese-owned short video platform’s advertising policy, having launched an investigation in February 2024. The company could face a fine of 6% of global annual turnover, if the commission upholds this view. The commission said a separate EU inquiry into TikTok’s suspected failure to guarantee election integrity in Romania, which was launched last December, was ongoing and was a priority. The commission’s verdict that TikTok lacks transparency over advertising comes four days...