Temu Shakes Up Its U.S. Model: No More Direct Shipments From China

It's official—Temu has changed how it operates in the U.S., and it's not a small tweak. As of early May 2025, the ultra-low-cost shopping platform is no longer shipping products directly from China to American consumers. If you're someone who snagged $5 sneakers or bizarrely specific kitchen gadgets from the app, this might feel like a bit of a gut punch. The change didn't exactly come out of nowhere, though. New U.S. regulations targeting small international shipments kicked in on Friday, May 2. And, well, they hit platforms like Temu hard—maybe harder than expected. Why Now? The "De Minimis" Loophole…