How three Irish companies are adapting to Trump's tariffs

Six months ago, before Donald Trump, before tariffs, Clonakilty Distillery reduced the price of its premium whiskey brand in the United States from $60 (€53) a bottle to just under $50. With the US consumer on the back foot because of inflation, anything above $50 had become "problematic", says company founder and managing director Michael Scully. "We could see it coming, so we changed our pricing." "You might assume the US consumer has a lot of money, but that has changed … they are still buying their whiskey but they're not willing to pay as much of a premium," he…