Corporate comfort: Can Audi’s A6 e-tron outshine German rivals?

News Snapshot:

Audi’s plan was simple at the start of this year: even numbers for the electric models and odds for the rest. Then they got cold feet. Amid stuttering electric vehicle (EV) sales last year, concerns arose that most current A6 buyers might not transition to electric nor appreciate being forced to choose either A5 or A7 if they preferred combustion power. So Audi reverted to the norm: the A6 will be offered in combustion engine versions alongside this all-electric “e-tron” version. U-turns like this – carrying both financial and reputational costs – don’t exactly inspire confidence in a brand’s boardroom....