How do you keep a car brand going on fewer than 100 sales?

Ireland's car market is tiny. While it's true that the motor trade here employs a significant number of people (30,000-plus), in new car sales terms it's a tiny gnat perched on the buttocks of a hippo. Our average 120,000-or-so new cars sold every year is the equivalent of one minor UK city, or a large US dealership. The big brands - Toyota, Hyundai, VW - will sell something in the region of 15,000 cars each year here. To be more precise, last year Toyota sold 17,251 new cars; Volkswagen 13,520; and Hyundai 11,049 (those last two split by Skoda, which…