Why Temu is blocked from Indonesia’s lucrative e-commerce market

Read the story in Bahasa Indonesia Retail giant Temu had a meteoric rise to become the most downloaded shopping app worldwide in 2024, but despite that success the platform’s expansion plans hit roadblocks in some South-East Asian countries. Owned by Chinese multinational PPD Holdings and founded by billionaire Colin Huang, Temu operates in more than 80 countries including Thailand, Malaysia, the Philippines and Australia. Temu is a shopping website and app that sells a huge range of products like clothing, household items, and electronics at extremely low prices. Its marketing strategies include gamification and advertising heavily on social media. TikTok…