Polarised and personal: the Europe campaign in Hungary

Travelling across Budapest, it is hard not to notice the ‘Stop War’ posters. Granted, they are printed in Hungarian and my fixer had to translate that “hà¡boru” is Hungarian for “war”. The posters feature on billboards outside metro stations, on street corners and at bus stops. The ‘Stop War’ campaign also features heavily as a 15-second YouTube advert in Hungary and has been played more than 10 million times since launching on 14 May. Look more closer and behind the lettering, the images of Hungary’s three best-known opposition leaders, as well as Hungarian-American entrepreneur and philanthropist George Soros are featured….