Why are Chinese electric cars not finding buyers in Europe?

Analysis: Chinese electric cars are stuck at European ports as firms struggle with sales due to buyer wariness, brand image and rapid outdatedness By Tom Stacey, Anglia Ruskin University Chinese makers will have to contend with buyer wariness, a lack of brand image, trade protectionism and rapid outdatedness. China’s automotive industry has revolutionised over the past decade, from producing basic western clones to making cars that equal the world’s best. As the manufacturing powerhouse of the world, China is also producing them in huge volumes. However, Chinese cars are facing difficulties in finding buyers in Europe. Imported cars, many of…