Gen Z Propels Chinese Industrial-Grade Glycine to Viral TikTok Fame

The power of social media virality and Gen Z's merciless wit have transmuted a boring Chinese chemical product into an overnight internet sensation. Advertisement If you've never heard of Donghua Jinlong, that makes sense. After all, it's a nondescript company based in Shijiazhuang, China that sells a chemical compound that most people have never heard of. The company sells various types of industrial-grade glycine, which is a food additive that, in moderation, is alleged to have some positive health benefits. Anyway, despite its poor prospects as a brand, Donghua Jinlong did one thing right recently, which was to try its…