Bundling enterprise service in the fractured Direct-to-Device LEO landscape

The imminent market entry of several direct-to-device (D2D) LEO satellite constellations standardized to use telecom protocols by the 3rd Generation Partnership Project (3GPP), the global organization that develops the standards for terrestrial and non-terrestrial cellular communication, has sparked a wave of excitement around the world. In particular, these systems can play a huge role in the global south, serving to connect the roughly 3 billion currently unconnected people living and working outside of the coverage of terrestrial cellular networks. But how can companies offering D2D LEO satellite services succeed in this new and very challenging market? It will prove particularly…