Audi’s four rings shined bright in 2023. But India still a small market for luxury cars

In 2021, when Audi sold 3,293 vehicles, 79 per cent of the luxury car buyers in India chose to buy diesel vehicles. In 2023, a majority of luxury car buyers, 59 per cent, in India choose petrol. This is despite the fact that a majority of luxury car buyers in India prefer Sports Utility Vehicles. "We have successfully managed to disassociate the concept that luxury SUVs need to have diesel engines", Dhillon said to ThePrint, adding that rules like the Graded Action Response Plan (GRAP) in the National Capital Region (NCR), which forced pre-BS6 diesel vehicles off the road, has…