Diageo: Getting Cheap But Not Yet Cheap Enough

AlexRaths Diageo (OTCPK:DGEAF) (NYSE:DEO) is a global leader in alcoholic beverages, with iconic brands across categories like whiskey, vodka, tequila, rum, and gin. With a market cap around £63 billion and a trailing earnings multiple of 17x, the stock appears modestly valued given Diageo’s competitive advantages. However, changing consumer dynamics create uncertainty around long-term growth prospects. This report aims to provide an in-depth analysis of Diageo as an investment. Competitive Positioning As the largest spirits company globally, Diageo possesses enviable competitive advantages. First the company owns a rich portfolio of category-leading brands: Crown Royal (whiskey), Smirnoff (vodka), Captain Morgan (rum),…