Foreign brands bet big on Bharat’s bulging wallets

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Global brands like M&S and Pepe Jeans India are focussing as much on tier 2, 3 cities as they are metros. are focussing as much on tier 2, 3 cities as they are metros. Small town Rajahs are just as well-informed and brand conscious as their metro counterparts, they say. QSR players like Pizza Hut too see half of their growth from smaller cities, and are altering their offerings to deliver to the palettes. Advertisement Mercedes-Benz Lamborghini Advertisement Advertisement Advertisement Keema Pizza Advertisement India’s charming smaller cities bring certain images to mind — like a samosa-wala sitting around the corner;...