Neopets’ Big Revival Will Include Tie-In ‘Phygital’ Products

News Snapshot:

Neopets is still kicking around 24 years after its first release, and now it’s planning its big comeback, of sorts. World of Neopia CEO Dominic Law, who now leads the company that bought Neopets for $4 million back in July, emphasized that the team is done with those obtuse efforts at monetization like NFTS. Instead, they’re going back to the old standby—put succinctly by fabled prophet Yogurt from Spaceballs—“merchandising, merchandising, merchandising.” World of Neopia bought the Neopets property from Chinese company NetDragon Websoft earlier this year. Back in July, the new Neopets team, spearheaded by Law, declared it had a...