HMD Global branches out with a brand-new identity separate from Nokia

Summary HMD Global, the company behind the revived Nokia brand, has announced plans to launch smartphones bearing its own name, signaling a new direction for the company. The move to establish its own brand may be driven by the upcoming expiration of HMD’s licensing agreement with Nokia in 2026 and the desire to carve a distinct identity in the industry. HMD aims to prioritize sustainability, affordability, and user experience in its technology solutions and has positioned itself as a leader in 5G smartphones and repairable devices. The company’s global distribution and in-house software development team give it a strong competitive…