Wildfires reveal social media as the new problem child for government communications

Open this photo in gallery: British Columbia’s desperate battle against hundreds of wildfires continues on multiple fronts Sunday. A warning sign about fire risk is seen as smoke from wildfires fills the air, in Kelowna, B.C., on Aug. 19.DARRYL DYCK/The Canadian Press Dave Sommer is vice-president for strategic communications with Enterprise Canada. He previously served as head of digital for Prime Minister Justin Trudeau, and as head of government and politics with Instagram in Washington, D.C. As raging wildfires threatened the capital of the Northwest Territories, a social media post from the City of Yellowknife was astonishing in its uselessness….