From Twitter to X – and other brand changes that still bother us

This week, seemingly on a whim, South African emerald mine heir and s**tposting meme monkey Elon Musk renamed Twitter "X". Last year (it feels like 10 years ago) Musk borrowed $44 billion (€39.5 billion) to purchase the microblogging site after a court forced him to follow through on an offer that what was probably initially meant as a hilarious jape. He subsequently alienated Twitter's advertisers and primary users by facilitating the site's most trollish users. He claims to be intent on turning "X" into an "everything app", much like the Chinese government-controlled WeChat or the computer in Logan's Run. He…