Apple launches WeChat store in China

Apple launched an official WeChat Mini Program in China to sell its products. WeChat is China’s biggest messaging app and is operated by Tencent. Apple on Tuesday launched an online store on Tencent’s WeChat messaging app in China, as the iPhone giant steps up the expansion of its retail channels in one of its most important markets. WeChat is China’s biggest messaging platform with over 1.2 billion users. It is often referred to as a “super app,” because it goes beyond just instant messaging. Users can access so-called “Mini Programs,” which are effectively apps within WeChat. That means users don’t…