Conservative group targets Bank of America in new ad campaign over ESG


Source: washingtonexaminer.com washingtonexaminer.com

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Consumers’ Research has launched a campaign targeting Bank of America , accusing the firm of pushing a political agenda through an embrace of environmental, social, and governance principles, or ESG. ESG has been growing in popularity with corporations and financial institutions, and Consumers’ Research, a conservative nonprofit group, has been pushing back. The latest move includes mobile billboards and a national television ad buy. The launch of the new campaign, which was announced on Wednesday, will feature more than a dozen mobile billboards attacking the bank. The billboards, which are running in cities including Charlotte, North Carolina (the bank’s headquarters),...