Shein is teaming up with Ambani’s Reliance to reenter India


Source: qz.com qz.com

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Fast fashion brand Shein is coming back to India with the backing of the country’s richest man, Mukesh Ambani. The Narendra Modi government has approved a partnership between Shein and the retail unit of Mukesh Ambani’s Reliance Industries, according to a report that first appeared in the Wall Street Journal (WSJ). Reliance Retail is the largest retail chain in India and has over 1,000 offline store across the country that sell a range of products including clothes, jewellery, and grocery. Advertisement Shein has confirmed to Quartz they have formed a strategic partnership with Reliance Retail The deal with Reliance will...